Creative and innovative thinking where personality and identity inspire you with endless combinations.


We truly believe in human power, that everyone is amazing and has the right to express themselves no matter what. The collaboration between the artist, the model and our dedicated crew behind is our way of showing creativity, passion and most of all that everyone is equal.

Building our story with Identity has made us stronger as a brand, not just for the amazing items we have but also for the journey behind. Creating the collection meant discovering all different Identities among us, we are all individuals full of creativity and passion to make great things together. That is our way of being. That is our Identity…